Telekom's MagentaTV

Overview:

MagentaTV is a telecommunications project by Deutsche Telekom, offering a multi-modal experience controlled by the Magenta voice assistant and a remote control. As the lead designer, I played a crucial role in creating and refining this innovative product from inception to post-launch.

​

My Responsibilities:

• Prompt Creation: Developed effective prompts to guide users through interactions.

• Business Logic: Designed the business logic for the voice interactions.

• NLU Utterance Design: Crafted utterances to ensure the voice assistant accurately understood user commands.

• Intent Design: Developed intents to handle various user requests.

• Interaction Design: Focused on multi-modal interaction design, integrating both voice and remote control functionalities.

• Multi-Modal Guidelines: Created comprehensive guidelines within Telekom to ensure consistent behavior across different modalities and devices.

• User Research and Testing: Conducted extensive qualitative and quantitative user research and testing before and after the launch. This included user interviews, usability tests, data analytics, and continuous refinement of the design.

• Post-Launch Development: Continued to build and refine features based on user feedback and data analysis.

• Integration of MagentaTV and Google Assistant: Designed and implemented interactions for a single device using both voice assistants, ensuring seamless user experiences.

​​​

Key Use Cases:​

• Search for content

• Recording content

• Opening apps

• Media control

• Programm Manager

• Navigation in the TV UI

• Playback

• ...

​

Outcome:

The project resulted in the highly successful launch of MagentaTV with voice control, achieving high user satisfaction and a high Net Promoter Score (NPS). It became one of the most successful projects in Telekom, winning two prestigious awards for its innovation and user experience.

​​​