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Euni

Studying abroad made easy

Introduction to the Project

PROJECT SUMMARY

Euni (euni.ru) is an education consultancy that provides reliable advice and educational products, saving time for students from Russian-speaking countries who wish to study in Germany or attend a German language school. By offering a seamless user interface, it alleviates the hassle of searching for useful information or suitable study programs. My role was to research, redesign, and test all UIs related to the project, collaborating closely with a Web Developer.

 

PROBLEM

As interest in higher education in Europe rises, competition among education consultants grows rapidly. With a new design concept, we aimed to achieve the following goals:

  • Increased conversion

  • Increased number of sold service packages

  • Improved operational efficiency

 

SOLUTION

  • Discover what users currently do, think, and feel

  • Conduct evaluative research

  • Develop a clear strategic vision & create customer value

  • Identify hiccups and usability issues in the workflow

  • Find and fix issues that could hurt the user experience

 

TOOLS

  • Adobe Illustrator, Adobe Photoshop

Introduction to the Project

What I learned

ABOUT THE MARKETPLACE & COMPETITORS

In education online services, the usability is generally very poor:

  • The most common homepage pattern does little to educate.

  • Too much text makes the content unscannable.

  • Overall, testimonials feel overly curated, leading to suspicion.

  • Form usability is particularly poor.

  • Decision-making around plans is daunting.

 

ABOUT THE CUSTOMERS

From the research, I learned that users of Euni are broad and conventional:

  • Russian-speaking

  • Age range: 18-54

  • Mostly female

  • Mostly likely to have a higher education or strive to get one

  • Most likely to use both desktop and mobile versions of the website (euni.ru)

 

INSIGHTS FROM USER RESEARCH 

I also talked to customers during the user research and found that:

  • They trust testimonials from other users.

  • They rely on word-of-mouth (even online) for many choices.

  • They skim content and are easily overwhelmed by detail.

  • They are influenced by deals and savings.

  • Their online satisfaction was low and frustration was high.

  • They strive to avoid negative past experiences.

  • They seek to avoid hassles and bureaucracy.

Introduction to the Project

What I learned

Imports and Environment Setup

1.png

Widgets and Initial Variables

Functions for OpenAI API Interaction

Function to Collect Messages and Update the UI

Serving the Panel Application

GUI Widgets for Interaction

Additional Logic

So how do we create an experience
for this person?

This is her journey...

natalie_user2.png
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